Barclays celebrates 60 years of the Nets by showing that Brooklyn is rock solid and really loud

Two things that go together better than peanut butter and jelly? A British bank and a Brooklyn-based basketball team.

In Brooklyn, Barclays Center is the coolest arena in the borough, a gem of a spot that also happens to be the home of the Brooklyn Nets, who just hit 60 seasons as New York’s other basketball team. To celebrate that milestone, Barclays wanted a campaign that highlighted Brooklyn’s energy, culture, grit, and individuality.

Enter Bank on Brooklyn, a campaign built around a :30s film that shows the hype and electricity that the Nets bring to each and every game. Supporting this was a bold motion design system throughout digital arena placements, with Barclays signature blue flight path tying everything together.